KeepCup was set up in 2009, and since then has grown to become one of Australia’s most widespread international reusable cup brands.
When Abigail and Jamie Forsyth started a café in 1998, they both had no idea of the success this partnership would bring. Disposable coffee cups, for all their convenience, have an environmental and economic cost that cannot be ignored, and by choosing not to, KeepCup has become one of the most successful reusable cup brands in the world.
KeepCup had its beginnings in a coffeeshop as many good ideas do. The two of them had recently started Bluebag, and had quickly ran into problems. Ceramic mugs were breaking by the dozen, disposable coffee cups were causing unnecessary waste, and existing “reusable cups” didn’t fit in standard coffee machines. A better option had to be available, and the siblings began their search for a sustainable alternative. After two years of setbacks and faulty designs, the final cup was finished in 2009; KeepCup was born. Normally associated with fights over the Netflix Password – this brother sister team has become an international success, selling in 32 countries, while still proudly designing and manufacturing in Melbourne.
KeepCup specialises in reusable cups of all sizes, and have a flair for the branded. Star Wars, Sea Shepard and even the Australian Football League are part of KeepCups’ repertoire. They’ve even partnered with Melbourne Uni, Lush and quite a few international businesses. If you’ve got a bit of spark for individuality, KeepCup lets you design your own. My KeepCup is a mix and match of red, blue and white. I like to think it’s either The Australian Flag, or an accidental support of The Western Bulldogs.
If you want to keep up with what this fabulous company is doing, be sure to check out their Facebook, and Instagram. And ordering a Keep Cup directly from their website is easy too.
Oh, and Bluebag is still going too – they’re located on Exhibition St, Collins St, QV and Maddam Brussels Lane. I hear they know coffee well.
Be sure to check out the rest of our newsletter for an investigation into Reusable Coffee cups, and how using them can benefit both you, your barista, and your environment.