Their social-enterprise business model ensures that all profits go towards building homes for women and children who are at risk of homelessness.
They are partnered with Women’s Property Initiatives (WPI), a not- For-Profit organisation, established in 1996 through a project funded by the Victorian state government in response to a lack of affordable, appropriate and secure housing for low-income single women and single mothers.
Property Initiative Real Estate is the brainchild of Jeanette Large, who is CEO of both organisations. Funding for not-for-profit organisations, including WPI, is usually reliant on philanthropic donations which are generally ad-hoc. Property Initiative Real Estate aims to combat this by generating regular and ongoing income, enabling building and buying of new houses and apartments for families in need.
This social enterprise model is an inspiration for other charities to seek funding models that are less reliant on donations and government support. It is also a wonderful example of how business for profit can be used to support positive social, economic and environmental outcomes. We are not the only ones to recognise this. Jeanette Large was named a finalist in the prestigious Telstra Businesswoman of the Year Award 2015.