Property Initiatives Real Estate is Australia’s first full service, social enterprise real estate agency. They provide comprehensive residential sales and property management services across Inner-Melbourne.

Their social-enterprise business model ensures that all profits go towards building homes for women and children who are at risk of homelessness. 

They are partnered with Women’s Property Initiatives (WPI), a not- For-Profit organisation, established in 1996 through a project funded by the Victorian state government in response to a lack of affordable, appropriate and secure housing for low-income single women and single mothers.

Property Initiative Real Estate is the brainchild of Jeanette Large, who is CEO of both organisations. Funding for not-for-profit organisations, including WPI, is usually reliant on philanthropic donations which are generally ad-hoc. Property Initiative Real Estate aims to combat this by generating regular and ongoing income, enabling building and buying of new houses and apartments for families in need.

This social enterprise model is an inspiration for other charities to seek funding models that are less reliant on donations and government support. It is also a wonderful example of how business for profit can be used to support positive social, economic and environmental outcomes. We are not the only ones to recognise this. Jeanette Large was named a finalist in the prestigious Telstra Businesswoman of the Year Award 2015.

So how can you help? Simple; when you are thinking of buying selling or renting a house, consider Property Initiatives Real Estate as your agent. To register your interest, or to find out more, go to their website

And if you want to check out Woman’s Property Initiatives, the sister organisation that Property Initiative Real Estate supports, go to their website

Make your choice matter!

Categories: Our Community


DEWI PERMATASARI · April 13, 2019 at 12:41 am

Hi, thank you for sharing. do you have another post related to this ? i’d like to know more

Trinidad Norlin · July 31, 2019 at 6:54 pm

I couldn’t resist commenting 🙂

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